December 10, 2025 / News Domaine Serene Takes Flight with United Airlines

There’s something especially fun about seeing a familiar bottle somewhere unexpected, and Domaine Serene is officially taking to the skies. WineBusiness recently shared the story behind our partnership with United Airlines, where travelers flying United Polaris® business class can now enjoy a taste of Domaine Serene on international flights, including our 2022 ‘Yamhill Cuvée’ Pinot Noir, 2023 ‘Evenstad Reserve’ Chardonnay, and Multi-Vintage Dundee Hills Brut sparkling wine.

For us, this is about more than enjoying a great glass of wine at 35,000 feet. It’s an opportunity to introduce more people around the world to Oregon wine and the Willamette Valley in a memorable way. Travel has a way of sparking curiosity about new places, flavors, and experiences, and we love the idea that a glass of Domaine Serene might be someone’s first introduction to what makes Oregon wine so special.

That sense of discovery has been part of Domaine Serene from the beginning. Since 1989, we’ve been crafting Pinot Noir and Chardonnay in Oregon’s Willamette Valley with a deep belief in the potential of this place. Today, that story also includes sparkling wine and extends from Oregon to Burgundy, but sharing exceptional wine and creating memorable experiences remains at the heart of what we do. Whether you discover us at the winery, one of our wine lounges, or somewhere over the Atlantic, we hope it leaves you wanting to explore a little more.

Curious how Domaine Serene found its way onto United Polaris? Read the full WineBusiness story for a look behind the partnership and the wines taking flight.